Marcel Weihs Designer, Creative Strategist

BRAND

DESIGN

— PROJECT NAME

gocean


— ROLE

concept & idea

graphic design

branding


— DATE

05/12/2021

GOCEAN retrieves plastic waste from the oceans and transforms it into modular tools.


At first glance, the logo represents the initial letter G. In addition, we see a tool that emerges from a blue water wave. Moreover, a variation of the yin-yang symbol can be observed, representing the contrast between nature and plastic, and how they come together to create something new through fusion.

— PROJECT NAME

mars


— ROLE

concept & marketing

graphic design

branding


— DATE

since 01/02/2022

I have been employed at the MARS start-up center for more than a year, where my primary role involves overseeing the marketing and design operations. Within this capacity, I have taken the lead in devising the new corporate identity (CI) and executing advertising campaigns through various media, including posters, social media graphics, business cards, presentation slides, bookmarks, and other collateral.

— PROJECT NAME

aiwi


— ROLE

Concept

Graphic Design

Branding


— DATE

28/01/2023

aiwi is an app from a german startup that allows winemakers to use artificial intelligence to detect diseases on grape leaves at an early stage. This can reduce the use of pesticides and protect the environment.


The logo is an intelligent vine leaf with a neuron structure. It also reflects the networking among the winegrowers. By using this app, they learn from each other and can jointly recognize if certain diseases are currently breaking out in the region.

and much

more