BRAND DESIGN
— PROJECT NAME
gocean
— ROLE
concept & idea
graphic design
branding
— DATE
05/12/2021
Cleaning the Oceans, One Module at a Time.
GOCEAN transforms marine plastic waste into versatile, modular tools. The visual identity bridges the gap between environmental responsibility and industrial utility.
The logo serves as a powerful symbol of this fusion: the letter ‘G’ emerges from a wave, mirroring the yin-yang philosophy to represent the balance between nature and recycled plastic. It’s a visual testament to turning a global problem into a functional solution.
— PROJECT NAME
MARS – Center for Entrepreneurship
— ROLE
Concept, Marketing,
Branding & Graphic Design,
Event Management
— DATE
since 01/02/2022
Empowering the Startup Ecosystem.
As the creative lead at MARS, I shaped the brand’s entire visual and digital presence. This included building the new website and executing holistic marketing campaigns. Beyond design, I supported founders in their journey and orchestrated community events to foster innovation and growth.
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— PROJECT NAME
aiwi
— ROLE
Concept
Graphic Design
Branding
— DATE
28/01/2023
AI-Powered Viticulture: Precision over Pesticides.
aiwi is a German startup revolutionizing how winemakers protect their crops. By using AI for early disease detection, the app enables a shift from preventative mass-spraying to targeted, data-driven action—significantly reducing the environmental footprint.
The brand identity visualizes this digital transformation. The logo features an abstracted vine leaf with connected dots, representing both the technical analysis of the leaf and the powerful network of vintners. When one user detects a threat, the entire community is alerted instantly. This “digital nervous system” allows for localized pesticide use, protecting the region while fostering collective intelligence.
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AND MUCH
MORE
MADLAB CD
Work for the Startup: HYGROW – Brand Identity, Visuals and Communication