BRAND & ADVERTISING
HYUNDAI NEXO PITCH
noise vs. silence. the automotive industry has played the same film for decades. my strategy? cut the tape. by using raw film grain to represent the noisy combustion era, I created a harsh contrast to the nexo’s clean, water-inspired design. it’s a visual interruption—signaling the end of an old narrative and the start of a fluid future.
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— PROJECT NAME
startup thepalia
— ROLE
brand positioning
CI & CD
product design
art direction
— DATE
01/03/2026
shaping the ecosystem for digital health pioneers.
thepalia is a b2b all-in-one infrastructure partner for health experts. my role there covers everything from product design to corporate identity and advertising.
these whitepaper screens give a quick look into the new corporate design. the main goal was to shape a clean, serious visual language that instantly builds b2b trust.
— PROJECT NAME
MARS – center for entrepreneurship
— ROLE
concept, marketing,
branding & graphic design,
event management
— DATE
since 01/02/2022
shaping the pulse of innovation.
I defined the entire visual atmosphere of mars. from the website to holistic campaigns, I gave the startup ecosystem a face. but my role went beyond pixels: I actively supported founders and built community events, creating a space where ideas could actually grow.
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— PROJECT NAME
gocean
— ROLE
concept & idea
graphic design
branding
— DATE
05/12/2021
cleaning the oceans, module by module.
gocean turns marine waste into functional tools. the identity balances ecology with industrial utility. the logo—a ‘g’ rising from a wave—reflects a yin-yang philosophy: nature meeting recycled plastic. it’s not just a brand; it’s a visual proof that global problems can become solid solutions.
AND MUCH MORE
Work for the Startup: HYGROW – Brand Identity, Visuals and Communication
MADLAB CD